Marketing

This is a 4-credit marketing course taught in Latvian and English. The syllabus covers core marketing concepts including market research, segmentation, product branding and life cycle, pricing strategies, promotion, sales, and international marketing. Students are assessed through case study analysis, individual presentations, and a final exam. The course has practical elements like developing marketing strategies and is offered in full-time, part-time, and distance learning formats. Required and recommended textbooks for the course are listed, covering both academic marketing books and practical guides.